Krista's Prep
Want to dig deeper? Find out more? For each program, producers gather a lot of background material for Krista and staff to use in preparing for interviews and producing programs. Here's a sample of the information we came across in preparing for this program.
Links From the Center for Neuroeconomic Studies
The Web site for the Center for Neuroeconomic Studies includes links to much of Zak's work, including:
Published works organized by year:
- "The Neurobiology of Trust" summary article in Scientific American (June 2008)
- "The Neuroeconomics of Trust" a more detailed chapter in Renaissance in Behavioral Economics (2007)
- Forward and Introduction to Moral Markets: The Critical Role of Values in the Economy (2008)
Print, Audio, and Video press, including the following audio on his research on oxytocin and trust:
- Print Interview for Monitor on Psychology (Jan 2009)
- Radio Interview on WHYY's "Voices in the Family" (Feb 2009)
- Radio Interview on WNYC's "The Brian Lehrer Show" (Nov 2008)
- Podcasts on NeuroScene.com (Feb 2009, July 2007)
- "Trust" Catalyst (Australian Broadcasting Co.) television segment (Oct 2005)
Select entries from Zak's blog "The Moral Molecule" featured on the Psychology Today Web site:
- "How to Run a Con" (Nov 2008)
- "The Oxytocin Cure" (Nov 2008)
- "Neuroeconomics Explained, Part One" (Nov 2008)
- "Neuroeconomics Explained, Part Two" (Nov 2008)
- "Moral Markets: Virtuous Business is Not an Oxymoron" (Oct 2008)
- "Rational Rationality: Why Crises are Inevitable" (Oct 2008)
Reviews of Moral Markets: The Critical Role of Values in the Economy
- Detailed review of the book by Ronald Colombo, Associate Professor of Law, Hofstra University School of Law
- Text of an Oct 2008 speech summarizing points in the book, posted on New Zealand's news site Scoop.com
Background on Neuroeconomics / Related Material
- "Making Sense of Dollars and Cents" article, including quotes from Zak, from the APA's Monitor on Psychology (Feb 2008)
- "Do Economists Need Brains?" article in The Economist (July 2008)
- Marketplace interview about neuroeconomics with Jason Zweig, author of Your Money and Your Brain (Sept 2007)
- "Mind Games" article on neuroeconomics in The New Yorker (Sept 2006)
- Often referred to in Moral Markets is Adam Smith's Theory of Moral Sentiments (full text)




